2.8 - Apply the Marketing Mix
Learning Intentions
By the end of this section you should be able to do the following
1. Define the term marketing
2. List the different types of market segmentation strategies
3. Define the term target market
4. Create a marketing mix for a product or service of your choice
5. Draw and label the product life cycle
6. Explain a range of pricing strategies
7. Describe the different types of promotional mix
8. Identify the different types of advertising
Videos
Learn how Product, Price, Promotion and Place create an effective Marketing Mix. Humorous examples depict various Target Markets in this easy-to-understand v...
This lesson on Marketing strategy introduces the first P of the Marketing mix - the product. Hope you will enjoy the video! Here's a link to the full course ...
This video lesson covers the promotions mix, consisting of personal selling, sales promotion, public relations, direct mail, trade fairs and exhibitions, adv...